By Joel Thurtell
When the staffers who produced the long-running and beloved Yak feature retired last year from the Detroit Free Press, the bosses decided not to let the award-winning employees’ departure get them down.
Why rely on workers with roots to the community and commitment to local institutions when there is a cheaper way?
Let’s be creative, the Free Press moguls must have told each other, high-fiving their way to the nearest telephone.
The result appears in this e-mail, forwarded by a friend who works for a Detroit-area organization:
Subject: Yak’s Corner
Ms. ,
I write for Yak’s Corner, the educational supplement distributed in classrooms by the Detroit Free Press, and I’m interested in doing a story about — and any kid-friendly events coming up later this month. Please let me know if this is something you’d be interested in.
Thank you,
Rachel
cell: 215-284-9065
Rachel Vigoda
writer/editor
Hollister Creative
3 E. Wynnewood Road
Wynnewood, PA 19096-1917
I googled Hollister Creative. They indeed are located in Wynnewood, PA.
Here’s what the Free Press gets for its money, according to Hollister’s website:
“Creativity is not enough. I need a strategic partner who will help me get results.”
When you work with a creative services firm, you expect creativity — as you should! But creativity is not enough. You also want to work with a team that is focused on results, responsive to your needs and 100% reliable. Listening to clients and delivering for them daily has made Hollister one of the top creative firms in the Philadelphia area. When you choose Hollister, you choose a potent combination of creativity and competence.
fast facts
• Philadelphia Business Journal 2008
‘The List’ top 25 graphic designers
• 8 national graphic design awards in
2007-2008
• 44 national awards to Hollister Kids
for Distinguished Achievement in
educational publishing
• certified woman-owned business
Rachel, the writer, didn’t return my phone calls.
Drop me a line at joelthurtell@gmail.com
