Turning customers into chumps

By Joel Thurtell

In a previous blog, I reported my difficulties subscribing to the new “threely” Detroit Free Press.

Busy phone line.

Dysfunctional computer sign-up.

Finally, I got through Monday afternoon on March 30, 2009 and agreed to have my credit card debited $12 a month in return for three days a week of home delivery and seven days a week of the Free Press e-mailed to me.

We’re into day six, and no e-mail version of the Free Press.

That frosted me, but it wasn’t the clincher.

The deal-breaker was an e-mail from a friend who was telemarketed by some outfit in Texas and offered 26 weeks of the Free Press for SIX bucks a month.

That’s half what I’m paying, and they stiffed me on the e-mail version of the paper.

I have a new plan: Call 313-222-6500, which patches me to the out-of-state Free Press circulation department. Report their failure to e-mail the Free Press to me and demand they reduce the cost to six bucks a month.

Damn!

I just punched 313-222-6500.

Busy!

Free Press owner Gannett could write a book:

How to Make Chumps of Your Readers.

Drop me a line at joelthurtell(at)gmail.com

This entry was posted in future of newspapers and tagged , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *